Put your message into orbit with
WHITEBOARD ANIMATION
WhiteboardVideo Company
When whiteboard animation burst into popularity a few years ago, it was largely
because of its power to make complicated concepts easy to understand and a
pleasure to consume. Soon after, IdeaRocket emerged as the premier provider of
whiteboard videos, creating memorable broadcast spots for globally recognized
brands such as the New York Knicks, Beano, Paradontax, and Dare Breton.
What elevates our work?
Story
We believe that a
compelling story can open
ears, eyes, minds and
hearts. Your complex
message won’t seem so
intimidating when it comes
dressed as a narrative.
Metaphor
By the picking the right
analogy, we can make
unfamiliar concepts much
easier to understand.
Design
We hire illustrators that are
at the top of their craft,
sure. But we also make
certain that they have the
knack for translating
complicated concepts to
the visual dimension.
Dare Breton
PG&E
AllianceBernstein
Citibank
Diabetes Pathophysiology
Office of Dietary Supplements
Electronic Arts
Know Better Bread
New York Rangers
Weeds
UMUC
Considering Live Action?
Visit our live action
portfolio
The technique
It’s a technique that goes by many names – whiteboard video, RSA-style, video scribing, fast draw, and sketchboard animation, among them – but there’s no doubt about its popularity. And it isn’t hard to figure why people love it, either: watching a hand draw an illustration – so that the art is revealed as it is created – is a hypnotizing experience, and a hard-to-beat way of (literally) drawing out a concept.
Some studios film an artist making the drawings, then speed up the camera. Others sketch out all the drawings first and then film the hand erasing these lines with an empty marker; they then run the film in reverse to create the drawing effect. At IdeaRocket, we do whiteboard animation differently: the sketches are created digitally on a Cintiq, then a green-screened hand is added by compositing it over the drawing. This allows us to create more polished and professional illustrations, implement client revisions at any time in the process, and add animations that bring variety and interest to the video.
PROCESS
Our whiteboardproduction process
Our whiteboardproduction process
Discovery
We take a deep dive into your
message, objective, and strategy.
Script
We create an audio-visual script
that specifies what visuals will
accompany the narration.
Rough Art
We create a rough version of the art,
so you can see where we’re going
before we get there.
Rough Animatic
We time that art to the voice-over,
so you can preview of how word
and image will work together.
Finished Animation
We make a finished version of the art
and add a hand to create the illusion
that the art is being drawn on.
Sound Design
We add sound effects and, when
appropriate, music. Your video
is now ready to use!
CLIENTS
Our animation servicesare trusted by
Our animationservicesare trusted by
AWARDS
Honors & recognitions
The Telly Awards
Winner for the spots it
produced for the New York
Knicks and Rangers.
The communicatorawards
Winner of Excellence for Santa
Monica Fair Housing, created for
the City of Santa Monica.
AI-AP’s InternationalMotion Art Award
Winner for for its promotional web
video for SCANDIS, a retailer of
modern furniture.
The Telly Awards
Winner for the spots it
produced for the New York
Knicks and Rangers.
The communicatorawards
Winner of Excellence for Santa
Monica Fair Housing, created for
the City of Santa Monica.
AI-AP’s InternationalMotion Art Award
Winner for for its promotional web
video for SCANDIS, a retailer of
modern furniture.
Ready for take off? Contact us
Interested in working with us? Send us a note!
